Confused about developing your company’s social media strategy? Besotted by social marketing industry lingo? Or are you simply and brilliantly commandeering the smartest social media marketing strategy on the planet?
Let's assess: You all know that “influencer marketing” is hot, brands are using organic “stories” (and “stories ads” are coming), privacy groups via “private message apps” for brand loyalists are growing, “video content” is continuing it frenzied run with companies and their competitors fighting for eyeballs, IGTV has not taken off in a big way as yet, finding out your true “metrics”, measuring true social media “analytics” is still in murky territory, and the new ROI of social media analysis has evolved into its new algorythmic customization per each industry (which honestly, this means no one wants to reveal because there's no one model that works - it's still the Wild West for denoting ROI in social media.) Make you wonder, though. Whether all of this can a.) predict or influence sales directly, or b.) purposely place high value on building dedicated brand followers to influence and gain brand loyalty market share, is up to the company dealing with this measure.
The fact is, whatever your level of understanding in social marketing, you need to cut to the chase and focus first on developing a solid strategy based on your clear-cut marketing goals. Our experience in working with nearly 50 companies over the past 15 years in social media marketing has given us an insider’s perspective on their attempts to activate successful social media strategies. I’m sharing with you my three rules that tackle common sticking points troubling to many of them. And also see my three favorite trends below.
THREE RULES TO VALIDATE YOUR READINESS FOR SUCCESSFUL SOCIAL MEDIA:
RULE #1. ALLOW THE FULL FORCE OF SOCIAL MEDIA MARKETING TO BUILD YOUR COMPANY
The only way to survive in business today is to respect and utilize the full capability of social media platforms, and to take advantage of smart platform systems, engagement practices and metrics, community building, metrics, analytics, and full outreach with transparency. There is no sane reason for relegating social media to lower status staff at your company anymore. Not only is it counter productive, it sets you back every minute you’re letting it happen.
RULE #2. HIRE AN EXPERIENCED SOCIAL MEDIA EXPERT, AND ADD OTHER DUTIES TO THE JOB DESCRIPTION
Wondering if you’re doing it right? The whole social media marketing thing? Usually the reason why companies fail at social media is that no real strategy is set up. Marketing heads over 40 are quite often unschooled or reluctant about the intuitive, organic, engagement, and transparent nature of social media unless they’re savvy enough to have learned on their own. Companies will often experiment with who does their social media, and quite often it’s an add-on job for an existing employee at the company. Poor souls who are asked to do this often quit the company in tears because the job description has changed and the work has become too strange and demanding. Solution? Hire someone 100% experienced in social media, and then, if you have to, add other jobs to their job description.
RULE # 3. BUILD YOUR SOCIAL MEDIA STRATEGY FROM MARKETING GOALS. NO MORE ON-THE-FLY POSTING.
Hold a meeting with your staff to articulate and hammer out marketing goals. Then apply them with a social marketing expert, to all the strategies and tactics that will achieve your company’s marketing goals via social media marketing.
THREE KEY SOCIAL MEDIA TRENDS TO TAKE ADVANTAGE OF NOW:
TREND #1. Rise of private groups/accounts adoring your brand with high loyalty members.
TREND #2. Engagement content metrics that focus on "interactions with/about your brand".
TREND #3. Next Big Thing: Ads for "stories". (Stories are quick snapchat style visual message that have been a bit hit on instagram and Facebook over the past few years.
What say we hash this out! Call or email us to set up a meeting to discuss your social media needs, plans and strategy. We’ll set up your plan and get it operating. Then we’ll help you hire the right person, or people to carry on. -- Carol Blomstrand ,
CEO/Founder, Trumpet Social Media - 520-369-1223 email@example.com